Samsung Kicks Off 'The Chelsea Way'

Brand Republic, Tuesday, January 8, 2013 9:41 AM
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Chelsea Football Club and shirt sponsor Samsung and have launched a campaign to encourage youngsters around the world to train "the Chelsea way." The "Dream the Blues" initiative is aimed at 9-to-13 year olds whose parents own Samsung home appliances such as microwaves and fridges. It spans eight countries across four continents. The company has released a YouTube video featuring ambassadors and Chelsea teammates Mata, Torres, Victor Mosesto and "Oscar" dos Santos Emboaba Júnior, to introduce the initiative and its slogan, "The dream starts here."

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