Lenovo Splits Units To Sharpen Branding
Campaign China, Wednesday, January 9, 2013 8 AM
Lenovo hopes to sharpen its branding and enhance its ability to innovate in both premium and mainstream product by splitting operations. Lenovo Business Group (LBG), led by Liu Jun, senior vice-president, will focus on the mainstream consumer/commercial desktop, notebook PC and tablet businesses. Think Business Group (TBG), led by Peter Hortensius, senior vice-president, will focus on premium products in both the commercial and consumer segments.
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