How Paid Search Reaches The 65+ Crowd
As the mobile generation ages, so do their parents. Justin Freid provides tips on reaching those ages 65 and older. They may not have grown up with a connection to the Internet in their pocket or purse, but they're still tech-savvy and willing to make online purchases. Marketers that don't know how to reach this demographic through content and paid search will leave opportunities on the table. By 2030, 70 million Americans will turn age 65 or older.