T-Mobile Joins MLB For Marketing Program
T-Mobile USA, Inc. and Major League Baseball (MLB) announced today at the 2013 International Consumer Electronics Show (CES) that T-Mobile is now the Official Wireless Sponsor of MLB. As part of the multi-year, multi-million dollar partnership, T-Mobile will work with MLB and its industry-leading digital media and technology company, MLB Advanced Media (MLBAM), to enhance America’s National Pastime on and off the field with game-changing wireless capabilities. This marks the first time in more than a decade that MLB has partnered with a major wireless provider.
Under the agreement, T-Mobile will provide MLB with a new On-Field Communication System, powered by T-Mobile’s powerful nationwide network technology. The first use of this technology will be in a wireless voice system connecting managers in select Major League dugouts to coaches in bullpens. This dugout-to-bullpen system will start to roll out in 2013 and the new On-Field Communication System solution will offer greater mobility as well as options for future innovation within the game.
MLB Advanced Media, which develops, deploys and distributes a mobile app in MLB.com, "At Bat," will use T-Mobile to extend to smartphones and tablets, create custom content and promotions. The T-Mobile investment includes partnerships with FOX, Turner, MLB Network, and ESPN. T-Mobile will be the Presenting Sponsor of ESPN’s Wednesday Night Baseball, including on-air, digital, and mobile sponsorship initiatives, in addition to features on ESPN’s Baseball Tonight. T-Mobile and Major League Baseball also will develop marquee media opportunities and marketing extensions at events throughout the year, as well as local sponsorships with select MLB Clubs. Currently, T-Mobile is a sponsor of the Pittsburgh Pirates and Seattle Mariners.