New Balance Goes To Disney
New Balance is partnering with Walt Disney Parks and Resorts in a multi-year deal that makes New Balance official athletic shoe of the resorts, and of ESPN Wide World of Sports Complex. The deal also makes New Balance official running shoe for runDisney race weekends and the official baseball shoe of amateur baseball events at the sports complex.
New Balance will also be title sponsor of the track & field facility at the ESPN Wide World of Sports Complex, which hosts the yearly Walt Disney World Cross Country Classic and Disney’s Track & Field Spring Training for high school and collegiate teams. Future initiatives include the creation of maps for the running trails at Walt Disney World Resort and fitness programs for Disney resort guests.
New Balance, for its part, has a men’s and women’s limited edition runDisney 860v3 running shoe graced with the images of Mickey and Minnie. The shoe can only be had at the 2013 Walt Disney World Marathon Health & Fitness Expo this week, future runDisney Health & Fitness Expos, special events created jointly by New Balance and Walt Disney Parks & Resorts and at branded pop-up shops located at the ESPN Wide World of Sports Complex.
The Boston-based sports company makes its products domestically with a quarter of its products manufactured in New England, in addition to a plant in the UK. The company reported worldwide sales of $2.04 billion.
The company last year ran a global campaign, "Excellent Makers," whose central theme was people who craft things themselves, including artists, musicians, athletes, and craftsmen. The campaign also brought in basketball player Nick Swisher, hip hop artist Jay Electronica, and a London-based eco designer.
In August, the company launched a campaign via Arnold, Boston, touting its barefoot-designed Minimus Trail collection, with an outdoor theme and the tag “Connect more with Minimus,” with TV spots, digital elements and print ads.
Recent Marketing Daily Articles
-
Evian Launches Wimbledon 'Wiggle' Social Effort June 18, 5:20 p.m.
Evian -- no slouch at driving buzz during the Wimbledon tournament -- has come up with ... -
GMA/PwC Report: CPGs' Growth Slows Amid 'Rules' Shift June 18, 3:56 p.m.
Net sales growth rates for consumer packaged goods (CPG) companies slowed last year amid challenges including ... -
Industry Is Expanding In Advertising, Social June 18, 12:29 p.m.
Retailers are planning to spend big on more stores, digital technology and marketing initiatives in the ... -
Chevrolet's Fleck Talks Northeast Strategy June 18, 9:23 a.m.
Bill Fleck, Chevy's Northeast regional marketing manager, has a lot of work to keep him up ... -
Affluence Not Just For Affluent June 18, 8:58 a.m.
For affluent consumers, traditional media is still the way to go, per the latest monthly study ... -
Marriott Modifies Marketing Message June 17, 3:47 p.m.
Holiday Inn Express may advise people to “Stay Smart,” but Marriott Hotels wants to be more ... -
DeMoulin: Booming Licensing Show = Booming Business June 17, 9:05 a.m.
The Licensing Expo starting on Tuesday is the largest such event in the world, bringing 16,000 ... -
Kia Back To Rock At Vans June 17, 8:48 a.m.
Kia has a couple of cars it's pitching to younger people. What better place to do ... -
United Donates Miles To Make-A-Wish June 16, 11:17 p.m.
United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made ... -
Barbasol Writes The Book On Manliness June 16, 5:22 p.m.
Barbasol is offering a decidedly old-school twist on masculinity, launching its new Field Guide to Manhood on ...
Be the first to comment on "New Balance Goes To Disney "
Leave a Comment