NBC Debuts '1600 Penn' With Social Media Cupcake Promo

NBC is promoting today's premiere of "1600 Penn" with a social media cupcakes contest whose reward is a year's supply of cupcakes from cult bakery Sprinkles. To enter, contestants can post a photo of cupcakes either virtual or real (picked up for free from participating bakeries in California, New York City, Chicago, Dallas and a few other locales) on Twitter or Instagram.

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Tags: social media, tv
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