Mercury Media Acquires iMarketing

Santa Monica-based marketing agency Mercury Media this week announced that it has acquired iMarketing, a full service digital agency. According to the release, the acquisition creates “the largest independent online and offline performance marketing agency in the country.”

The acquisition of iMarketing, which specializes in SEO, affiliate marketing, and research and analytics technology, is a big plus for Mercury and their direct response TV ads.

“The addition of iMarketing provides Mercury with a full suite of digital services as well as a robust data analytics platform that will enable Mercury to provide our clients with superior insights and results,” stated John Barnes, CEO, Mercury Media. “We are incredibly excited about the addition of iMarketing as it puts us in an ideal position to take advantage of the ongoing convergence of television and digital media.”

Keith Kochberg, CEO of iMarketing, said that it was “an easy decision” to join Mercury Media. “We’ve partnered with them in the past and we share a lot of the same values,” he said in a statement.

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