Sapient Acquires (m)phasize, Will Offer 'Cross-Channel' Analytics To Nitro Clients
Sapient, the parent of SapientNitro, has acquired “cross-channel” marketing analytics firm (m)phasize. The firm, which was founded by long-time marketing analytics vet (IRI, MMA, etc.) Sunil Garga, develops tools to help marketing executives make “optimal budget allocation and planning decisions” based on “what if scenarios” modeling how consumers might behave based on different marketing mixes. The companies said the tools would immediately become available to SapientNitro clients.