Digital radio is off to a running start in 2013. CBS Radio has announced that it will make streaming audio from all 80 of its music stations
available to TuneIn listeners, joining earlier arrivals including 40 CBS Radio sports, talk, and news stations, which first appeared on TuneIn in April 2012.
The deal gives TuneIn listeners access to streaming audio from popular CBS music stations -- including KROQ Los Angeles, AMP Radio Los Angeles, WCBS New York, Chicago’s WXRT, US 99.5 Chicago, and V-103 Atlanta -- both online and via a variety of mobile devices.
The deal is non-exclusive, and CBS Radio said all its stations will continue to be accessible via Radio.com.
This is the latest in a series of strategic moves and partnerships in the digital radio space.
Earlier this week, Clear Channel integrated its iHeartRadio digital audio platform into the dashboard
displays of some Chrysler Group vehicles. Chrysler vehicles with Uconnect Access Via Mobile will allow drivers with smartphones to access iHeartRadio through their touchscreen dashboard display.
There are also new offerings on the ad tech side. Triton Digital has introduced behavioral targeting for digital audio advertising through a deal with eXelate, which allows advertisers to target ads with data about listeners including online purchase intent, online behavior and household demographics.
Investors are clearly interested in digital radio: in November 2012 Spotify raised $100 million in funding from investment banks and venture capital firms, according to The Wall Street Journal. But the space is also attracting powerful competitors. Around the same time, rumors circulated that Apple is planning to launch a digital radio service of its own sometime this year, including customized listening and on-demand options.