British Home Of 'Downton Abbey' Rebrands
ITV, the broadcaster carrying “Downton Abbey” and “The X Factor” in the U.K., has launched a new look with a multi-hued logo
using all lower-case lettering. The rebrand covers ITV’s five British channels as well as its online “player” and multiple global production entities.
The company indicated that it is looking for its brand to receive the type of recognition that individual shows it carries receive. The new umbrella logo employs five colors across the cursive “itv,” which can be customized for individual programs.
“We now have a consistent identity across everything that we do, all rooted in our positioning as a media brand that is at the heart of popular culture,” stated Rufus Radcliffe, ITV’s group director of marketing and research.
ITV programming has made its way to America with “Downton,” “X Factor” and “America’s Got Talent” (“Britain’s Got Talent” airs in the U.K.). “Downton” has been a point of frustration for some stateside fans since that series has completed a season on ITV before making its way to PBS in the U.S.
ITV Studios America is behind Fox series “Hell’s Kitchen” and “Kitchen Nightmares.”
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ... -
Motorola Hires Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' Myspace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "British Home Of 'Downton Abbey' Rebrands"
Leave a Comment