News Brief

Convertro Raises $5 Million, Will Expand Sales, Marketing

Convertro, developer of a non-cookie based consumer tracking platform, Monday said it closed a $5 million round of funding. The round, which was led by Bessemer Venture Partners and DAG Ventures, will be used to "ramp up" of Convertro’s sales and marketing organizations in New York City, Asia, Latin America, Europe, the Middle East and Africa.The new round follows a $5 million 2009 round led by Bessemer Venture Partners.

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