Why Turkish Star Is Key To Twitter's Success

What does Turkish pop star Murat Boz have to do Twitter and its future prospects? Approaching 2 million followers, Boz’s popularity on the social network suggests that the site has tons of growth potential beyond U.S. borders. Indeed, it’s “a sign that the U.S.-based microblogging service is gaining popularity overseas as growth slows in its home market,” writes Bloomberg.

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