Around the Net
52% of Marketers Use Animated GIFs in Email Campaigns
- Daily Markets, Tuesday, January 15, 2013 5:18 PM
Experian Marketing Services has released a new study on email acquisition and engagment tactics, which finds that 52% of marketers have included animated GIFs in email campaigns. The study also reports that 44% of opens are on mobile devices and 78% of brands use sales associates to collect email addresses.
