IBM Looks At Shopping Habits
Chain Store Age, Wednesday, January 16, 2013 9:32 AM
Shoppers are diversifying the way they shop, with needs at the time of purchase determining whether they shop online or in store. Eighty percent of shoppers prefer the old fashioned approach to make their last non-grocery purchase, but only half are committed to returning there next time they buy. These are among the findings of a new IBM study of global consumers.
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