iHop Goes Real-Time In Real World, Pops-up In Times Square

by , Jan 16, 2013, 9:16 AM
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Ihop-BBreakfast dining chain IHOP will be going real-time the old fashioned way on Friday, setting up a "pop-up" dining experience in the middle of Times Square.

The experiential marketing stunt will feature a "portable" dining booth serving passersby samples of the chain's new Griddle Melts breakfast sandwiches.
 
The pop-up booth, which will be located at 44th and Broadway, will also capture real-time reactions from "real people" (you know, actual consumers) who will appear in a national TV ad campaign backing the Griddle Melts rollout.


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