• by Steve Smith  @popeyesm, January 17, 2013

In its third acquisition in the last 18 months, and second in the mobile space, the CRM and loyalty platform ePrize has acquired Mozes. A Palo Alto-based mobile-focused company started in 2005, Mozes specializes in in-event messaging programs for sports, concerts and TV broadcasts. ePrize will incorporate the product into its portfolio of service aimed at multichannel engagement campaigns.

Mozes has created interactive programs at events like SXSW, the American Idol Live Tour and viewers of the country Music Awards, among others.

ePrize creates rewards programs, sweepstakes, and other offer-based programs for clients like Walgreen’s, The Gap, Oreck, Kraft and others. ePrize says the Mozes acquisition will allow for easier integration of these programs across platforms.

This is the second mobile acquisition for ePrize in recent months. In January 2012, it acquired mobile CRM and SMS marketing firm Cellit. In July the company bought a predictive analytics firm, the CRM division of Apollo Data. And in August ePrize itself was bought by Catterton Equity Partners.