• PR Newser, Wednesday, January 16, 2013 1:50 PM

PR veteran Daniel Edelman, who died yesterday at the age of 92, pioneered a slew of promotional breakthroughs, including the celebrity campaign, which began with Edelman's "hiring Vincent Price to promote California’s wine industry and booking spots for the star on The Tonight Show, where he challenged Zsa Zsa Gabor to distinguish California wine from French wine (she couldn’t tell the difference)," writes Patrick Coffee. The Butterball Turkey Talk hot line, which still dispenses cooking advice for Thanksgiving, was Edelman's idea, too!

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