News Brief
IHOP Goes Real-Time In Real World -- In Times Square
Jan 16, 2013, 4:15 PM
Breakfast dining chain IHOP will be going real-time the old fashioned way on Friday, setting up a "pop-up" dining experience in the middle of New York's Times Square.
The experiential
marketing stunt will feature a "portable" dining booth serving passersby samples of the chain's new Griddle Melts breakfast sandwiches.
The pop-up booth, which will be
located at 44th and Broadway, will also capture real-time reactions from "real people" (you know, actual consumers) who will appear in a national TV ad campaign backing the Griddle Melts
rollout.
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