Wahaha Signs Manchester United
Campaign China, Thursday, January 17, 2013 8 AM
Chinese brands Wahaha and China Construction Bank will be the official soft drinks and credit card partners, respectively, for football club Manchester United, probably the best-known football team on earth, for the next three years. Wahaha will become the club's first official soft drinks partner, while China Construction Bank will hold exclusive rights to produce the official club-branded credit card in mainland China. Manchester United has visited China 11 times to play friendly matches since 1975, most recently in August last year.
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