Online video ad buying platform TubeMogul this morning unveiled a deal with audience data management firm Lotame that will enable TubeMogul’s customers to utilize “pre-packaged audience
segments” from Lotame to help them target online video audience buys.
The deal will enable advertisers and agencies using TubeMogul to access up to 140 Lotame audience segments, along with the exact sites and geographic regions where an ad will run.
Customers of Lotame’s Crowd Control DMP will also be able to share custom audience segments directly into their TubeMogul accounts so they can easily target these video audiences based on their own audience segments.
“Brands are skeptical of audience data for legitimate reasons, but Lotame took the right approach building around lifting branding metrics,” TubeMogul CEO and Co-founder Brett Wilson states. “Marketers can test the results for themselves.”