The Trade Desk has named Rob Perdue COO. He joins from rich media and video ad server Eye Wonder, where he was also COO. Perdue was part of the team that oversaw the sale of EyeWonder to MediaMind in 2011.
The Trade Desk claims to be one of the fastest-growing players in the RTB marketplace, but did not disclose any figures.
Priot to EyeWonder, Perdue worked as an investment banker at the Jordan, Edmiston Group.