Charmin App At Inauguration For The Desperate
P&G's Charmin brand will take care of facility shortage at the Presidential and Vice Presidential inauguration on Monday. The brand is also fielding a "SitOrSquat" app to help people find public restrooms near the steps of the Capitol building.
The SitOrSquat by Charmin app for iPhone, iPod Touch and Android has user-generated content and currently contains more than 125,000 restrooms across the country, per P&G. It's also free. Those in attendance of the President’s public swearing-in can use the SitOrSquat app to find restrooms in the area, and populate the database with newfound locations.
The app also allows users to find restrooms equipped with specific features, such as changing tables and handicap access. The brand cites data that 600,000 to 800,000 people are expected to attend the inauguration, but only 1,500 port-a-potties will be available to the public. Not good.
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