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Who's Drinking Energy Drinks?

Jan 31, 2013, 8:03 AM
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Top 10 DMAs in which adults who drank any energy drink in the last 6 months reside:

  1. Bakersfield, CA
  2. Fresno-Visalia, CA
  3. Santa Barbara-Santa Maria-San Luis Obispo, CA 
  4. San Diego, CA
  5. Gainesville, FL 
  6. Harlingen-Weslaco-Brownsville-McAllen, TX
  7. Dallas-Ft. Worth, TX
  8. Salt Lake City, UT 
  9. Las Vegas, NV 
  10. Yakima-Pasco-Richland-Kennewick, WA 

Source: GfK MRI’s 2011 Market-by-Market Study


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