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Forecast: Mobile Ad Revenue Up 400% By '16

According to a Gartner report, global mobile advertising revenue is expected to grow 400% by 2016 to $24.5 billion. The market is predicted to reach $11.4 billion in 2013, an increase from $9.6 billion in 2012. During the three year period, mobile advertising revenues are expected to create new opportunities for application developers, ad networks, mobile platform providers, specialty agencies and even communications service providers.

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