Yahoo's Mayer Kicking Tires At Pubmatic, Turn And Smaller Targets Too
Adweek, Monday, January 21, 2013 8:50 AM
Yahoo Chief Marissa Mayer has been "kicking the tires" on some real-time media technology biggies, including Turn and Pubmatic, though she is focused on "smaller talent acquisitions" of promising ad technology firms in the range of 20 employees.
Recent RTM Daily Articles
-
Facebook Hashes It Out June 12, 3:19 p.m.
Facebook is officially launching hashtags, and Ad Age wrote that "it's a move that could eventually ... -
Over Half Of Programmatic Budgets Are Wasted, Study Says June 12, 1:54 p.m.
Research provided to Marketing Week by Audience Science "suggests that anything between 50 and 80% of ... -
Russia Needs Data Suppliers For RTB To Take Off June 10, 1:52 p.m.
According to Warc, real-time bidding (RTB) "is set to take off in Russia but the market ... -
VivaKi, Nativo Partner Up June 7, 2:56 p.m.
TechCrunch has reported that Publicis' VivaKi struck a partnership with Nativo, a native advertising startup. TechCrunch ... -
Omnicom's Gottlieb Questions Old Metric Methods As Real-Time Marketing Emerges June 7, 1:39 p.m.
Colin Gottlieb, chief executive, EMEA, Omnicom Media Group, "argued that outdated metrics could cause media agencies ... -
Auto, Health, And Beauty Thrive On FBX June 5, 1:38 p.m.
AllFacebook.com yesterday released an infographic from Rocket Fuel detailing "five things you need to know about ... -
'A World Where All Media Is Traded Programmatically' June 5, 11:29 a.m.
Nick Reid, UK managing director at TubeMogul, spoke with The Guardian about his role and where ... -
MoPub Reaches $100 Mil. Revenue Run Rate May 30, 2:07 p.m.
According to TechCrunch, mobile ad exchange MoPub "reached a $100 million revenue run rate this month." ... -
Millennial Media Eyes Latin America May 30, 1:37 p.m.
Mobile ad network Millennial Media has its eyes on Latin American countries for potential acquisitions, according ... -
Foursquare, Gnip Partner May 24, 2:06 p.m.
The Next Web has reported that Foursquare and Gnip have partnered, allowing Foursquare's check-in data to ...
Be the first to comment on "Yahoo's Mayer Kicking Tires At Pubmatic, Turn And Smaller Targets Too"
Leave a Comment