Around the Net

McDonald's Launches Ingredients App

In Australia, McDonald’s is using a variety of high-tech tools to go even deeper with its food sourcing/quality message, allowing diners to track the ingredients in the food they are about to eat. A free iPhone app called TrackMyMacca’s (using the Aussie nickname for McDonald’s) can be downloaded via Facebook or iTunes. The app reads code on food packaging (150 million pieces of which were reprinted for the effort), which uses GPS tracking to identify in which McDonald’s restaurant a diner has purchased the food.

Read the whole story at Burger Business »

Next story loading loading..