Commentary

A Drill-Down on Videos, Movies & Theater Sites

A Drill-Down on Videos, Movies & Theater Sites

Top Online Videos/Movies Destinations, at Home
Unique Audience (000)Active Reach (%)
Yahoo! Movies2,1452.03
Internet Movie Database1,9801.88
Netflix1,5061.43
Moviefone1,4221.35
UGO Film/TV8020.76
fandango.com7420.7
Sony Pictures Movies6000.57
MovieTickets.com5850.55
Movies.com5370.51
iFILM3410.32

Source: Nielsen//NetRatings NetView Week ending July 11, 2004 US, Home

Demographic Data for Videos/Movies Category

TargetUnique Audience (000)Audience Comp (%)
Total28,729100
Male13,52547.08
Female15,20552.92
Age
2 - 111,3364.65
12 - 174,75216.54
18 - 242,91710.15
25 - 345,20618.12
35 - 498,29828.88
45+8,81830.69
55+4,31015
65+1,5715.47
HH Income
$ 0 - 249991,7316.02
$ 25000 - 499997,06624.6
$ 50000 - 749998,66430.16
$ 75000 - 999995,27518.36
$ 100000 - 1499993,96313.79
$ 150000+1,5825.51
No Response4491.56

Source: Nielsen//NetRatings NetView Month of June 2004 US, Home

Data on the Entertainment Movies Segment

Top Technologies
Impressions (000)Share of all Impressions
Flash276,84370.3%
Image69,12317.6%
Form16,3634.2%
PointRoll9,2322.3%
Flash - Eyeblaster8,3462.1%
Animation7,1761.8%
Klip-Ad4,0001.0%
Compound ad2,4000.6%
EyeWonder910.0%
Total393,574100.0%
Top Ad Sizes
Impressions (000)Share of all Impressions
Non-standard88,26622.4%
Full banner79,67920.2%
Leader Board68,69317.5%
Skyscraper33,2988.5%
Medium rectangle28,8657.3%
Button #120,9945.3%
Half banner19,4784.9%
Wide skyscraper16,7264.2%
Button #26,2291.6%
Vertical rectangle5,9061.5%
Large rectangle5,3201.4%
Rectangle4,8511.2%
Square4,1411.1%
Micro bar3,9021.0%
Unspecified2,7830.7%
Vertical banner2,5710.7%
Square button1,8700.5%
Total393,572100.0%
Ad Delivery Types
Impressions (000)Share of all Impressions
Inline375,95095.5%
Pop-Up8,3762.1%
Floating/Overlay7,0381.8%
Interstitial1,5300.4%
Pop-Under6790.2%
Total393,573100.0%

Source: Nielsen//NetRatings AdRelevance Week Ending July 11, 2004 US, Home and Work

Data on the Entertainment Movie Theaters Segment

Top Technologies
Impressions (000)Share of all Impressions
Animation1,32873.7%
Image34619.2%
Flash1186.6%
Compound ad90.5%
Total1,801100.0%
Top Ad Sizes
Impressions (000)Share of all Impressions
Button #11,21267.3%
Leader Board22412.4%
Full banner1427.9%
Wide skyscraper1236.8%
Skyscraper955.3%
Half banner20.1%
Button #220.1%
Total1,800100.0%
Ad Delivery Types
Impressions (000)Share of all Impressions
Inline1,802100.0%
Total1,802100.0%

Source: Nielsen//NetRatings AdRelevance Week Ending July 11, 2004 US, Home and Work

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