Unique Audience (000) | Active Reach (%) | |
Yahoo! Movies | 2,145 | 2.03 |
Internet Movie Database | 1,980 | 1.88 |
Netflix | 1,506 | 1.43 |
Moviefone | 1,422 | 1.35 |
UGO Film/TV | 802 | 0.76 |
fandango.com | 742 | 0.7 |
Sony Pictures Movies | 600 | 0.57 |
MovieTickets.com | 585 | 0.55 |
Movies.com | 537 | 0.51 |
iFILM | 341 | 0.32 |
Source: Nielsen//NetRatings NetView Week ending July 11, 2004 US, Home
Demographic Data for Videos/Movies Category
Target | Unique Audience (000) | Audience Comp (%) |
Total | 28,729 | 100 |
Male | 13,525 | 47.08 |
Female | 15,205 | 52.92 |
Age | ||
2 - 11 | 1,336 | 4.65 |
12 - 17 | 4,752 | 16.54 |
18 - 24 | 2,917 | 10.15 |
25 - 34 | 5,206 | 18.12 |
35 - 49 | 8,298 | 28.88 |
45+ | 8,818 | 30.69 |
55+ | 4,310 | 15 |
65+ | 1,571 | 5.47 |
HH Income | ||
$ 0 - 24999 | 1,731 | 6.02 |
$ 25000 - 49999 | 7,066 | 24.6 |
$ 50000 - 74999 | 8,664 | 30.16 |
$ 75000 - 99999 | 5,275 | 18.36 |
$ 100000 - 149999 | 3,963 | 13.79 |
$ 150000+ | 1,582 | 5.51 |
No Response | 449 | 1.56 |
Source: Nielsen//NetRatings NetView Month of June 2004 US, Home
Data on the Entertainment Movies
Segment
Top Technologies | ||
Impressions (000) | Share of all Impressions | |
Flash | 276,843 | 70.3% |
Image | 69,123 | 17.6% |
Form | 16,363 | 4.2% |
PointRoll | 9,232 | 2.3% |
Flash - Eyeblaster | 8,346 | 2.1% |
Animation | 7,176 | 1.8% |
Klip-Ad | 4,000 | 1.0% |
Compound ad | 2,400 | 0.6% |
EyeWonder | 91 | 0.0% |
Total | 393,574 | 100.0% |
Top Ad Sizes | ||
Impressions (000) | Share of all Impressions | |
Non-standard | 88,266 | 22.4% |
Full banner | 79,679 | 20.2% |
Leader Board | 68,693 | 17.5% |
Skyscraper | 33,298 | 8.5% |
Medium rectangle | 28,865 | 7.3% |
Button #1 | 20,994 | 5.3% |
Half banner | 19,478 | 4.9% |
Wide skyscraper | 16,726 | 4.2% |
Button #2 | 6,229 | 1.6% |
Vertical rectangle | 5,906 | 1.5% |
Large rectangle | 5,320 | 1.4% |
Rectangle | 4,851 | 1.2% |
Square | 4,141 | 1.1% |
Micro bar | 3,902 | 1.0% |
Unspecified | 2,783 | 0.7% |
Vertical banner | 2,571 | 0.7% |
Square button | 1,870 | 0.5% |
Total | 393,572 | 100.0% |
Ad Delivery Types | ||
Impressions (000) | Share of all Impressions | |
Inline | 375,950 | 95.5% |
Pop-Up | 8,376 | 2.1% |
Floating/Overlay | 7,038 | 1.8% |
Interstitial | 1,530 | 0.4% |
Pop-Under | 679 | 0.2% |
Total | 393,573 | 100.0% |
Source: Nielsen//NetRatings AdRelevance Week Ending July 11, 2004 US, Home and Work
Data on the Entertainment Movie Theaters Segment
Top Technologies | ||
Impressions (000) | Share of all Impressions | |
Animation | 1,328 | 73.7% |
Image | 346 | 19.2% |
Flash | 118 | 6.6% |
Compound ad | 9 | 0.5% |
Total | 1,801 | 100.0% |
Top Ad Sizes | ||
Impressions (000) | Share of all Impressions | |
Button #1 | 1,212 | 67.3% |
Leader Board | 224 | 12.4% |
Full banner | 142 | 7.9% |
Wide skyscraper | 123 | 6.8% |
Skyscraper | 95 | 5.3% |
Half banner | 2 | 0.1% |
Button #2 | 2 | 0.1% |
Total | 1,800 | 100.0% |
Ad Delivery Types | ||
Impressions (000) | Share of all Impressions | |
Inline | 1,802 | 100.0% |
Total | 1,802 | 100.0% |
Source: Nielsen//NetRatings AdRelevance Week Ending July 11, 2004 US, Home and Work