Marketers Realize Their Data is Suspect

Direct Marketing News, Tuesday, January 22, 2013 5:12 PM
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94% of organizations realize their marketing data is suspect, according to a new survey by Experian QAS. 65% of the time, data issues are blamed on human error. This is not surprising, since 66% of respondents say their organizations use some sort of manual process for managing data, and 23% report using only manual processes to assess data accuracy.

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