Marketers Realize Their Data is Suspect

Direct Marketing News, Tuesday, January 22, 2013 5:12 PM
  • Comment
  • Recommend
Subscribe to Email Marketing Daily

Tags

94% of organizations realize their marketing data is suspect, according to a new survey by Experian QAS. 65% of the time, data issues are blamed on human error. This is not surprising, since 66% of respondents say their organizations use some sort of manual process for managing data, and 23% report using only manual processes to assess data accuracy.

Read the whole story at Direct Marketing News »

Be the first to comment on "Marketers Realize Their Data is Suspect"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Email Marketing Daily Articles

>> Email Marketing Daily Archives