Mazda Ready To Tap Saatchi & Saatchi China
A source says Mazda is tapping Saatchi's China office to handle the Mazda 6 sedan and CX-7 crossover. The agency got the nod, per the source, after presenting for the account in Changchun. What was wrong with the incumbent? Word has it that the agency was spending too much time on account services and not enough on creative.