CEOs Say Twitter Crucial But Use Dwindles

CEOs have been advised to use Twitter as a useful tool for building trust between their company and the people they wish to reach. Cited by, a study from PR firm Weber Shandwick recently found that only 2% of the top 50 CEOs in Fortune Magazine’s Global 500 rankings had an active Twitter account. Despite the platform witnessing a rapid increase in account holders over the last two years, this was down from 8% in 2010.

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1 comment about "CEOs Say Twitter Crucial But Use Dwindles".
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  1. Ted Rubin from The Rubin Organization / Return on Relationship, January 24, 2013 at 6:37 p.m.

    Surprise surprise... CEO's are not using Twitter. Please... tell me what this has to do with anything social media or marketing related really,