News Brief

Mixing Messaging and Social Media - PingMe 2.0

RadiumOne has launched the second generation of their messaging app, PingMe Messenger. The social media app, PingMe 2.0, includes a new question and answer feature that lets people communiate with the entire PingMe community. The PingMe community of over 3 million will be able to share messages, pictures, and ask/answer question in real-time. The app combines texting and social networking.

But the app is also attractice for brands. There are question and polling features in PingMe 2.0 that brands can utilize to engage with their consumers in real-time. Brands using PingMe 2.0 will have that human connection that seems to be missing from programmatic systems today.

Tags: real-time, rtb
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