Maybe I'm Just Being Dense, But The IAB's New Social Data Paper Has Me Scratching My Head

The IAB just released its new social research white paper -- #SocialData Demystified -- at OMMA DDM, and if you ask me, it makes things more complicated than it needs to be. The paper breaks social research down into components like Initiation, Consumption, Engagement and Amplification (words, which themselves, can be vague and subject to interpretation), and sub-components within them.

Take Amplification, it has sub-components including Frequency, and Density. (Just what we needed, more meaningless terminology and digital marketing speak!). I'd tell you the others, but the IAB's SocialData page won't load for me.