At Last The Magic Of Marketing Revealed (Hint: Do You Sleep With Your Pet?
That's right, SapientNitro Strategy Lead Gabe Weiss says the question -- "Do you sleep with your pet" -- is the magic question for pet product marketers. And no, he wasn't alluding to some kind of deviant behavior, but to the fact that people who love their pets so much that they share a bed with them, also spend "five times more on their pets than if they don't sleep with them."
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