News Brief
Cessna Lands Partnership With Chip Ganassi Racing
Jan 23, 2013, 4:52 PM
Chip Ganassi Racing Teams (CGRT) has inked a multi-year partnership with Cessna Aircraft Company, a Textron, Inc. company, to sponsor cars across all three series in which CGRT competes. The program will also include Textron companies Bell Helicopter and E-Z-GO golf carts.
Cessna will also sponsor one race on the No. 10 Honda with Dario Franchitti in the IZOD IndyCar Series
and one race with Scott Pruett and Memo Rojas in the GRAND-AM Rolex Sports Car Series on the No. 01 Dinan-Prepared BMW.
In addition to the full primary sponsorships, a Textron brand will have
placement on every team, race car, driver uniform and transporter, across all of CGRT’s racing assets.
Recent Marketing Daily Articles
-
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Pre-paid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ... -
Balance Bar Unveils 1st National TV Ads In 10+ Years May 22, 6:26 a.m.
Balance Bar -- one of America’s first nutrition/energy bar products (launched in 1992) -- is looking ... -
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ...
Be the first to comment on "Cessna Lands Partnership With Chip Ganassi Racing"
Leave a Comment