Super Bowl and Playoff Email Campaigns Build Interactivity Through Game Outcomes

Digital Journal, Wednesday, January 23, 2013 5:13 PM
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Email marketers are quick to tie topical events into promotions. Elite Email has analyzed campaign trends in January and found that the Super Bowl and playoffs are a popular contextual lead-in again this year. One difference from 2011 however is the incorporation of game outcomes into promotions, such as offering Promotion A if one team wins, and Promotion B if the other is victorious. In these campaigns a second message is sent immediately following the game to announce the winning team and promotion, a tactic that builds engagement and anticipation.

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