Mag Bag: Fashion Magazines Get March Boost

by Erik Sass, Jan 24, 2013, 5:12 PM

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Fashion Magazines Get March Boost

Fashion magazines are seeing a big uptick in ad pages for their March issues, according to Media Industry Newsletter, which recently revealed figures showing double-digit percentage increases at many big titles.

MIN reports that Vogue will have 457 ad pages in March 2013 -- up 3.5% from the previous year -- while InStyle’s March issue will have 361 ad pages, up 4%. People Style Watch is up 27% to 172 ad pages. Elle’s March issue is up 7% over 2012, to 338 ad pages, Marie Claire’s ad pages for March are up 15% over last year to 207, while Cosmopolitan increased 13% to 130 pages. Harper’s Bazaar jumped 21% to 330 ad pages. W is up 3% to 210 ad pages, and Teen Vogue jumped 30% to 124 ad pages.

This follows a strong February for many of the same titles, with Elle’s ad pages increasing 32% compared to the same month in 2012, Allure up 31%, Vogue’s up 21%, and InStyle up 9.3%.

These results are building on a strong 2012. According to the Publishers Information Bureau, total ad pages for the year were up 18.5% at Allure, 6% at Elle, 11.1% at Harper’s Bazaar, 5.4% at InStyle, 11.9% at Marie Claire, 3.8% at People StyleWatch, and 3.7% at Vogue. These figures compare favorably with an overall 8.2% decline for all consumer mags tracked by PIB

Rodale Names Chowdhury CTO

Rodale Inc. has named Bobby Chowdhury to the new position of chief technology officer. In this role, Chowdhury will oversee all IT assets and strategy for the company, including expansion of Rodale’s Web and software development teams. He will participate in the the development of the company’s e-Commerce platform Rodale’s, slated to launch this spring. Chowdhury joins Rodale after four years at Condé Nast, where he served as vice president of engineering for digital technology.

Magzanyan, Miller To The Hollywood Reporter

The Hollywood Reporter has tapped Anna Magzanyan as vice president of marketing. Magzanyan previously served as vice president of strategic partnerships at Clear Channel Media for iHeartRadio. On the editorial side, Mark Miller, formerly director of editorial operations at Newsweek/Daily Beast, has been appointed deputy editorial director.

Newsmax Bows Conservative Talker

Newsmax, a conservative newsweekly, is getting into the radio business with a new talk show hosted by Steve Malzberg, who formerly hosted a syndicated talk show on WOR Radio in New York. The new daily show will premiere on February 4 and air daily from 3 p.m.-6 p.m. on radio station affiliates yet to be announced; it will also be simulcast on Newsmax TV, an online media station featuring news, interviews, lifestyle and entertainment programming. “The Steve Malzberg Show” is the channel’s first show to be live streamed. The company plans to develop a free 24/7 TV streaming channel over the next several months.

Borchert Joins Departures

Daniel Borchert has joined American Express Publishing’s Departures as an account manager, publisher Steven DeLuca announced. Borchert previously served as national sales director of TheDailyMeal.com. Before that, he served as integrated brand director of Woman’s Day, and was also worldwide brand director for Fortune. From 2000-2007, he worked at Condé Nast titles, including Vanity Fair and Lucky.

 

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