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Wheat Thins: Don't Call Us Crackers; We're Snacks

Rather than as a platform for cheese or dips, Wheat Thins are marketed as an unaccompanied snack. The word crackers, once printed on the front of the box, has been replaced with the word snacks, and even the nutrition panel has banished the word, where a serving size in the original flavor is “15 pieces.” Flavors more familiar to the snack aisle have been introduced, including spicy buffalo and zesty salsa in 2012.

Read the whole story at New York Times »

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