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Havas Worldwide Launches 'Shared Owned & Earned' Media Unit
- Direct Marketing News, Friday, January 25, 2013 5:50 PM
Integrated marketing communications agency Havas Worldwide has launched a new "Shared Owned & Earned" (SOE) media unit, a move that reflects a shift in the way brands evaluate their marketing campaigns outside of traditional channels. The SOE unit consolidates various agency disciplines around analytics, community management, and content strategy—bringing these areas into a single practice that will be available to all of Havas Worldwide New York.
