When To Acquire A Web Site

Companies that are interested in quickly moving into a specific segment, technology or region tend to acquire another company. It's faster than starting from scratch. For example, build the service, customer base or open an office and hire employees. It's the same when acquiring a Web site. Acquiring a Web site gives the company instant market share, quality staff, competition, and more. Jock Purtie tells us how buying a site gives a company a quick start.

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