2013 Big Year For Big Data
Brand-e.biz , Monday, January 28, 2013 9:45 AM
IBM thinks Big Data is growing at a rate of 60% a year, and that organizations good at data are likely to enjoy 1.6 times more revenue and two times more profit growth than head-in-the-sand rivals. But two-thirds of UK and US consumers think the idea of tailored offerings driven by data analysis feels a lot like Big Brother is watching them, a JWT survey finds. They aren't thrilled by the idea that they are being studied. Federated Media Publishing says Big Data will within the next five years, let brands complete, 360-degree views of their customers.
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