Four years ago, Subaru launched a marketing campaign with the tag, "Dog tested. Dog approved." It coincided with the car company's signing on as a sponsor of the quasi anti-Super Bowl "Puppy Bowl," which Discovery Communication's Animal Planet started in 2005. This year, Subaru has unveiled a series of teaser spots, many starring "Grant Weber, Canine Sales Associate," whose cliental is exclusively canine. The four full commercials will break during Puppy Bowl IX on Feb. 3. Other Puppy Bowl sponsors include GEICO, Pedigree, "Despicable Me 2" (Universal), Bissell and Hershey's Icebreakers Mints.