90 Advertisers Added to eBay's Private Exchange
The Drum, Monday, January 28, 2013 2:19 PM
After launching a private ad exchange with "around ten advertisers" last September, eBay has added 90 advertisers to bump the total to 100, reports The Drum. In speaking on RTB in general, Guy Jones, head of programmatic advertising, eBay, told The Drum: "The conversation is still very much about the nuts and bolts and technical difficulties of plugging together systems, and there is still a lack of standardization. It is important to bear in mind how new this is, but I think we will see a lot of progress in this space in the next year."
Recent RTM Daily Articles
-
SAP Commits Additional $250 Mil. To Real-Time Fund May 17, 1:55 p.m.
Venture Beat has reported that SAP has committed an additional $250 million to its high-performance analytics ... -
'Tricks Don't Work In Social' May 17, 12:57 p.m.
At IAB's recent Social Media Agency Day, one of the panels was titled, "Social: Planning for ... -
The Telegraph's Izlan: RTB Offers More Control May 17, 12:18 p.m.
Rubicon Project today release a Q&A with Lara Izlan, head of programmatic trading and yield optimization ... -
Why Brands Need A DSP May 16, 7:34 p.m.
The Drum reported that at the IAB Mobile Engage conference, Emmett Geany, business development director, Adfonic, ... -
Wilson Predicts 10 Years Until Full Programmatic May 15, 11:55 a.m.
"Within 10 years, all digital media will be traded programmatically," Brett Wilson, CEO and co-founder of ... -
Real-Time Analytics Can Complicate Existing Challenges In Email May 14, 3:37 p.m.
On Monday, BtoB explained why real-time analytics are often double-edged swords for email marketers. Citing a ... -
RTB Video - One Among Many? May 8, 3:58 p.m.
ClickZ asked today whether or not real-time bidding (RTB) is the only winner in the online ... -
EBay To Share Data May 6, 12:07 p.m.
Adweek reported today that "eBay will soon start sharing its user data with brands so they ... -
Programmatic Display, AdWords, Or GDN For Online Targeting? May 6, 11:49 a.m.
Search Engine Land today pitted AdWords, Google Display Network (GDN), and programmatic display against each other ... -
Why RTB Should Be Adopted Now May 3, 1:07 p.m.
The Drum gave 10 reasons why RTB is needed as part of a company's "performance strategy." ...
Be the first to comment on "90 Advertisers Added to eBay's Private Exchange"
Leave a Comment