90 Advertisers Added to eBay's Private Exchange

After launching a private ad exchange with "around ten advertisers" last September, eBay has added 90 advertisers to bump the total to 100, reports The Drum. In speaking on RTB in general, Guy Jones, head of programmatic advertising, eBay, told The Drum: "The conversation is still very much about the nuts and bolts and technical difficulties of plugging together systems, and there is still a lack of standardization. It is important to bear in mind how new this is, but I think we will see a lot of progress in this space in the next year."

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