'Mobile Traveler' Spells 'Real-Time Marketing Possibility'
A new study from priceline.com says that 42% of New Year's Eve hotel rooms were booked after 5:00 p.m. when the travler was using a mobile device. The study also says that 65% of the travelers waited until after 2:00 p.m. to book their rooms for the night, and 13% waited until after 9:00 p.m.
This data opens up a slew of possibilities for the savvy mobile marketer. As John Caine points out in the statement, travel apps can be most beneficial for companies around the holiday season. "It gives them that one more shot at selling last-minute rooms to mobile-equipped travelers who already may be in, or close to town, having dinner, clubbing, or watching fireworks," he stated.
While it's not New Year's Eve every night, knowing that people are willing to buy rooms just hours before the night ends allows marketers to be a little more pushy with their message. Companies could get more creative with real-time room offers through mobile devices based on what time it is and where the person is located. As you'll see in the list below, any real-time marketing efforts are going to be made in a city's downtown area.
Below is Priceline.com's top-10 last-minute New Year's Eve destinations for "mobile-equipped" travelers:
1) Las Vegas Strip
2) Downtown Chicago
3) Houston Galleria
4) Downtown San Francisco
5) Downtown Boston
6) Chicago's Grant Park
7) Atlanta's Midtown/Downtown Area
8) Downtown Minneapolis
9) Downtown Denver
10) Downtown Seattle
Recent RTM Daily Articles
-
Data: The Next Natural Resource? May 23, 1:49 p.m.
Chris McCann, president, 1-800-Flowers.com, called data the world's next natural resource during his keynote presentation at ...
-
Real-Time With Pandora's John Trimble May 22, 1:18 p.m.
Despite recent reports that Pandora is close to launching a Facebook Exchange-like infrastructure to automate sales ...
-
Video RTB: Is An Impression An Impression An Impression? May 21, 4:38 p.m.
On the "Is It Primetime for Video RTB?" panel at OMMA Video today, moderator David Goetzl, ...
-
Real-Time Marketing Either Flies Or Fails Because It's Personal May 20, 4:39 p.m.
On the "Trick or Tweet: Is Real-Time for Real? Is It for Your Brand?" panel at ...
-
Yahoo, Twitter Deal Marks Internet Amalgamation May 17, 4:13 p.m.
Online Media Daily reported yesterday that Yahoo and Twitter have forged a partnership, allowing Yahoo to ...
-
If The World And Enterprises Are Programmable, What Does That Make Us Humans? May 16, 7:32 p.m.
API platform provider Apigee today launched the Apigee Institue, a research organization Apigee hopes will help ...
-
TV Goes Real-Time (Via The Web) May 15, 6:17 p.m.
TV is going real-time. Yeah, I know that seems a little ironic, but think about it. ...
-
4As Policy Goes Native, Taps GroupM Interaction's Montgomery May 14, 5:34 p.m.
Madison Avenue has been trying to get real about digital for a while now, but I ...
-
RTB Market Slows Down In April May 13, 3:24 p.m.
After back-to-back months of increases in spend and impressions, both the global and U.S. RTB markets ...
-
How's No Growth, Is That Slow Enough For You? May 10, 9:52 a.m.
Digital ad spending “decelerated only slightly” during the first quarter, according to new estimates released this ...
Be the first to comment on "'Mobile Traveler' Spells 'Real-Time Marketing Possibility'"
Leave a Comment