Planning a night out? Search online for the venue, research reviews and tell your friends. Ashley Zeckman compares planning a night out with creating a social media campaign that prompts interactions with followers or brand fans. When planning an evening out, she explains, you will likely have a few spots in mind, post messages to friends on Facebook or Google+, to prevent bouncing from one bad club to another similar to the way consumers might bounce from one Web site to another. And, she writes, "don't throw up on your friends." In other words, don't overdo the hype.