Search Remains Key Yahoo Investment

Yahoo CEO Marissa Mayer said in the Q$ 2012 earnings call that search will remain a major investment. She made a point Monday to talk about personalized search, and how the company reported the highest quarterly search revenue exTAC revenue since Q3 2010, which was prior to sharing 12% of the search revenue with Microsoft through the alliance. She explained how search revenue drove much of the Q4 growth, but was offset by lower display revenue. "For a long time, we believed search wasn't a moneymaker, which is almost absurd now looking back," she explains.

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Tags: search, yahoo
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