Top 100 Internet Retailers Enjoy Highest Inbox Placement Rates

Data from the latest Return Path Email Intelligence Report shows that top 100 internet retailers are handily beating the North American average in inbox placement rate. Only 6% of top retailers' messages fail to reach subscribers' inboxes, compared to 18% for North America overall. Inbox placement is no guarantee of engagement, however; senders in the shopping category saw read rates drop 15% year-over-year.

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