Havas Taps SMG's Moorhead To Run Digital Trading And Ops
Havas Media U.K. has tapped former Starcom MediaVest Group exec Scott Moorhead as head of digital trading and operations. Moorhead, who will report to Havas Media Managing Partner-Digital Darren Goldie, will be responsible for all digital trading deals, including the French agency holding company's programmatic buying technology. The appointment follows Havas' recent consolidation of all its media operations -- including MPG and Media Contacts -- under a centralized Havas Media organization. Moorhead, who is based in London, previously was activation director and digital trading director at Publicis' SMG unit.