• by Tanya Gazdik , January 30, 2013

Safeway and ExxonMobil have teamed up to provide Safeway shoppers with a way to save at the gas pump.

Safeway shoppers and ExxonMobil customers can now earn Reward Points for most products purchased at Safeway stores in the mid-Atlantic region and redeem their Reward Points at participating Exxon or Mobil locations.

The loyalty program is similar to one offered nationally by Shell Oil gas stations and Kroger Grocery Co. since August 2010. Kroger stores include Fry's, Ralphs, Fred Myers, Scott's, Hilander and QFC. Shell Oil has also joined with other regional grocery stores including Winn-Dixie. A full list is available here.

According to a recent Safeway survey, one-third of families go out of their way to look for deals because saving money is important to them. Nearly three out of four people will drive out of their way to purchase more affordable gas, and 76% of consumers said they would change where they grocery shop and purchase gas to save money. With more than a quarter of consumers spending up to $175 on gas and up to $300 on groceries each month, saving money is important.

As one of the largest grocery retailers in North America, Safeway is an ideal partner, says Simon Smith, Americas retail director, ExxonMobil fuels, lubricants and specialties marketing company. 

"Through this program, consumers can achieve meaningful savings on their gas and diesel purchases simply by shopping at Safeway," Smith says.

Reward Points are earned by purchasing groceries, qualifying gift cards and pharmacy items with a Safeway Club Card. They can be redeemed at participating Exxon and Mobil locations. For every 100 points earned by shopping at Safeway with a Safeway Club Card, shoppers get a 10 cent-per-gallon reward.

Shoppers can use up to one dollar per gallon in rewards on a single fill-up at a participating Exxon or Mobil location with a maximum of 25 gallons and a limit of one vehicle per transaction. Reward Points can be earned by shopping at Safeway stores in the following ways:

Shoppers redeem their reward points by simply swiping their Safeway Club Card or by entering their linked phone number at the pump before fueling up.