Welcome To The Machine: VC Likens Programmatic To High Frequency Trading

In this post on HuffPost, venture capitalist Andrew Tweed provides a pretty good primer on RTB, comparing programmatic media-buying to Wall Street's "high frequency trading" systems.

Read the whole story at HuffPost » Recommend (6) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.