China's Baidu Prepping RTB Platform

Chinese search giant Baidu is preparing to launch its own RTB platform, according to unnamed sources cited by a Netease Tech report, according Morning Whistle. The platform is expected to be unveiled later this year.

Read the whole story at Morning Whistle »
Tags: rtb
Recommend (4) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.